What are the main benefits of working with Wallchain Select?
We pick the creators who actually reach your target audience, and we run the campaign for you. That saves you the ops work of sourcing, contracting, and reporting. More importantly, it puts your spend on creators whose audiences match the one you’re trying to reach.
Wallchain has run 30+ campaigns delivering 110M+ monthly impressions across active client projects, and has paid $6.9M to creators to date. For specific case studies in your category, we share them on a call – we’d rather show you what we ran for a project like yours than recite numbers in the abstract.
Wallchain Select is sold per campaign, not as a subscription. Pricing depends on three things: the number of creators we source, the size of the creator payout pool, and the campaign duration. Minimum campaign budget is $16,000-$500,000, which covers creator payments, our work running the campaign, and reporting. We scope a specific number for your goals on a 30-minute intro call.
Two weeks from contract signing is typical for a standard campaign. If you have custom requirements or a tighter timeline, book a call – we’ll figure it out together.
You approve the creator shortlist before outreach, and we work through the creative brief together in detail – including references and examples – until you’re aligned. After the brief is approved, we don’t ask you to sign off on each post: creators keep their own voice (which is what makes the endorsement land), and we handle the quality check on our side, making sure every post matches the brief.
How many posts does a campaign include, and how long does it run?
A typical campaign runs 2-4 weeks with a minimum of 4 posts per creator across the window. For larger launches like a TGE or major product release, campaigns run longer and follow a structured cadence — for example, a pre-launch wave, a launch-day wave, and a retention wave. We scope the exact shape with you during intake based on what the campaign needs to accomplish.
Brands come to us with a target audience. We use our audience graph to select only those creators whose audiences match it. So, as a creator, you apply to the campaign. Once the application is closed, we run the algorithm to find the authors who are the best fit given the campaign requirements.
I do not have many followers. Can I still participate?
Yes. Select isn’t built for the biggest accounts – it’s built for the right ones. A 5K-follower creator with a high-quality DeFi audience can land a DeFi campaign over a 100K-follower generalist. The graph decides.
Payment depends on the campaign duration, post count, and how well your audience matches the brand’s target. Specific numbers are shown on the specific campaign page. Terms are clear from day one.
How much creative control do I have over the posts?
You write them in your own voice. We share the creative brief – what the brand wants to convey, key talking points, examples – but the post itself is yours. We conduct quality checks against the brief on our end, so the brand doesn’t have to approve each post individually.
X Score is your influence score on crypto X, ranging from 0 to 1000. It reflects the quality of your followers and how they engage with you – replies, shares, and other meaningful interactions.
The quality of the audience matters more than follower count. Building a real, engaged, crypto-native audience improves your X Score over time. Bots and farmed followers don’t help – the system filters them out.
X Score measures influence – who follows you and how meaningfully they engage. Quacks measure content quality – how original and engaging your individual posts are. Both signals matter, but they answer different questions.
Your content may not be unique or engaging enough yet. Quacks reward posts that spark real conversations, not just high-volume posting. Keep experimenting and try formats that show your specific perspective.
Quacks are a recognition system – they signal quality contribution over time. Specific benefits are being designed for the next chapter (see What’s coming).
Leaderboards were Wallchain campaigns from the InfoFi era. That chapter has ended. We’ve focused on Wallchain Select – targeted campaigns where brands pick creators based on audience match, not leaderboard position.
What about leaderboards that ended but haven’t paid out rewards yet?
We’re in contact with every project involved and will share updates through our official channels as soon as we have them. Unfortunately, we can’t control other teams’ execution or how closely they follow their roadmap, so delays are possible – and in some cases, projects may not be able to fulfill their commitments if they wind down operations.
